PII Viewer for Google Analytics

PII Viewer for Google Analytics is a Google Chrome extension which allows you to map the user ID stored in Google Analytics to locally stored personally identifiable information (PII) such as name and email address.

pii-viewer

How it works

Sending personally identifiable information (PII) to Google Analytics is strictly prohibited, but sending a unique user ID is permitted. This extension allows you to map the user ID stored in Google Analytics to locally stored PII such as name and email address.

Rather than building your own custom integration to map this data together, you can simply reference a locally stored CSV file and let this Chrome extension do the hard work. This means that you full comply with the Google Analytics privacy policy, but get to understand your visitor data.

Update

PII Viewer for Google Analytics now supports identifying users in Behaviour Flow
behavior-flow

Tutorials

Compliance with Google Analytics Terms of Service

This extension uses PII which is locally stored only, therefore this extension is fully compliant with the Google Analytics Terms of Service.

Contacts at Google have confirmed that the extension is compliant with the terms of service.

If you found this Chrome extension useful, why not say thanks by buying me a pot of tea to contribute to its maintenance. I don’t do coffee.

4 comments on “PII Viewer for Google Analytics

  1. Phil Amery says:

    David, this is a very useful tool (extension) you built
    I’m more than confident that many of us in digital marketing will take advantage of all the benefits this tool can offer, a cheaper alternative compared to more robust but paid softwares/applications
    PS: I’ll mention your extension in a study I’m currently working on, will let you know when published/available

    1. Thanks Phil. It’s great to hear that this is being made use of by others too. I’ve tried to make this as simple to understand and use as possible. Feedback of any kind is always most welcome.

  2. Chandra Bhatt says:

    David,
    This is very useful write up. We recently started using GA and I was just searching for what all benefits user id feature can provide us and hit your website. Really great piece of Chrome extension to match pseudo user-id to user id and related data. Just wanted to say thanks to you!

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