PII Viewer for Google Analytics

PII Viewer for Google Analytics is a Google Chrome extension which allows you to map the user ID stored in Google Analytics to locally stored personally identifiable information (PII) such as name and email address.

Mailchimp in GA - with PII

How it works

Sending personally identifiable information (PII) to Google Analytics is strictly prohibited, but sending a unique user ID is in a custom dimension is permitted. This extension allows you to map the user ID stored in Google Analytics to locally stored PII such as name and email address.

Rather than building your own custom integration to map this data together, you can simply reference a locally stored CSV file (or use the in-built Mailchimp integration) and let this Chrome extension do the hard work. This means that you full comply with the Google Analytics privacy policy, but get to understand your visitor data.

Update

PII Viewer for Google Analytics now supports identifying users in Behaviour Flow and Mailchimp integration.

behavior-flow

Tutorials

Releases

Compliance with Google Analytics Terms of Service

This extension uses PII which is locally stored only, therefore this extension is fully compliant with the Google Analytics Terms of Service.

Contacts at Google have confirmed that the extension is compliant with the terms of service.

If you found this Chrome extension useful, why not say thanks by buying me a pot of tea to contribute to its maintenance. I don’t do coffee.