I've said it before, but I'll say it again — I like to #measure. Google Analytics has a great feature called Advanced Segments. Using this feature, you can easily show a subset of data.

Sharing advanced segments with other users

One of the ways I use advanced segments is to categorise traffic into user types. It works really well and the great thing is that any advanced segment you create, you can also share with other Google Analytics users.

The links below are examples of some advanced segments I created for the University of Nottingham. If they seem helpful to you, feel free to use them as part of your Google Analytics reporting activity. To use them, simply login to Google Analytics and then click on the links below.

• Visits from the University of Nottingham (Campus)
• Visits not from the University of Nottingham (the opposite of the previous one)
• Visits from the city of Nottingham
• Visits from China
• Visits from Malaysia

Tutorial

Here's a nice tutorial video from GoogleBusiness on how to create and use your own custom advanced segments: